Google Shopping Integration for Magento

Available for:
Magento Magento 1 and Magento Magento 2

Connecting Magento to Google Merchant Center (this includes Google Ads, Google Shopping and Dynamic Remarketing Ads) has never been easier. Using the Product Feed Export Module by XTENTO, exporting your products to Google Merchant Center and setting up a Google Shopping or Dynamic Remarketing Ads feed is a breeze.

Google Product Ads drive traffic and sales to your Magento store by showing online shoppers ads, be it for remarketing or on Google Shopping. Drive qualified traffic from Google to your site through highly targeted ad placements. Listing your products on Google Shopping is easy using the XTENTO Product Feed extension (feeds included at no extra cost) and trusted by hundreds of Magento merchants. Recommended by Google!

  • Works out of the box
  • Everything you need to list your products on Google Shopping & Google Ads
  • Includes everything Google wants
  • The most powerful Magento Google Shopping extension
  • Easily upload your products into Google Merchant Center & AdWords
  • One feed to rule them all: Merchant Center, Google Shopping, Remarketing Ads
  • Use uploaded products for AdWords Dynamic Remarketing Ads
  • Set up multiple feeds for multiple stores & currencies
  • Includes support for Google Product Ratings
  • Monitor & control feeds from the Magento backend
  • Easily upload your feed to Google Shopping via SFTP automatically
  • Recommended by Google

This integration is provided as a free connector/feed with our Product Feed Export Module. The export format for this integration is XML (RSS 2.0) and complies with the feed rules of Google Shopping, Google Dynamic Remarketing Ads, Google Shopping Actions, Google Merchant Center. The feed compatibility was last confirmed in June 2024.

The Product Feed Export Module also includes 78 additional free connectors for Google Product Ratings, Google Adwords, Facebook Ads, Amazon Product Ads, Bing Product Ads, eBay, Bizrate, Rakuten, Awin, AdCell, AlleSchuhe, AllYouNeed, Adform,, Become, Belboon, Beslist,, BOL, Ciao, Commission Junction, Choozen, Criteo, Dawanda, DooYoo, Fruugo, Geizhals, GetPrice, Gimme,,,, Idealo, Junglee, Kelkoo, Kieskeurig, LadenZeile, LeGuide, L'Expo Permanente, Miinto, Monetate,, Nextag, Partner-Ads, Pikengo, Polyvore, Preisroboter, PriceGrabber, PriceRunner, PriceSpy, Prisguide, Prisjakt, Pronto,, Singlefeed, ShareASale, ShopAlike, ShopCost, Shopping24, Schottenland, ShopMania, Shopwahl, Shopprice, Shopzilla, SoLebIch, Skinflint, Stylight, SuperClix, TheFind, TopPreise, TradeTracker, Tradedoubler, TrovaPrezzi, Twenga, Webgains, WLW (Wer Liefert was), Yandex Market and Yatego.

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Watch the video: 1-Click-Setup using XTENTO Feed Wizard

FAQ for Google Shopping Integration for Magento
General Instructions

Setting up the feed is easy. A guide describing the setup can be found here.

Error message: "Missing recommended attribute: google product category"

Google requires a product category to be set for products, a specific one according to a catalog they supply. Are all of your products from the same category? If so, you can set this in the XSL Template in the g:google_product_category tag (see link below for valid categories):

<xsl:element name="g:google_product_category"><xsl:text>My Category &gt; Category 2</xsl:text></xsl:element>
(Note: &gt; means >)

Otherwise, you will need to create a product attribute and assign it to your products. To make it as easy as possible call it "google_product_category" (attribute code), our module will pick it up automatically then, if you use this line in the XSL Template for the g:google_product_category tag:

<xsl:element name="g:google_product_category"><xsl:value-of select="google_product_category"/></xsl:element>

More information about the Google product category can be found here:

Error message: "Missing recommended attribute: product type"

These are products without categories in Magento. This must be changed if you want to send the product to Google.

Error message: "Missing shipping information"

Please open the XSL Template and look for the g:shipping section. You will need to set the main country you ship to there (g:country), as well as the ship cost (g:price).